Chapter 1 跨境电商通用直播英语

Unit 1 开场环节Opening Part······································2

01 问候与欢迎Greeting & Welcome····················2

02 主播和店铺介绍Host & Store Introduction······4

03 互动引导Interactive Guidance························6

04 实战脚本Practical Script································8

Unit 2 主体环节Main Part·········································10

01 预热Warm-up·············································10

02产品上架&报价 Product Listing & Price Announcement

··························································12

03 促单 Order Conversion································14

04 换品 Product Switching······························16

05 促销活动Promotion Activities······················18

06 互动Interaction···········································20

07 实战脚本Practical Script······························22

Unit 3 结束环节Closing Part······································24

01 直播结束Live Stream Ending·······················24

02 下期预告Preview of Next Live Stream··········26

03 实战脚本Practical Script······························28

Chapter 2 跨境电商各行业直播英语

Unit 1 美妆个护类Beauty & Personal Care················31

01 护肤品Skin Care·········································31

02 彩妆Makeup···············································36

03 头发护理Hair Care······································41

04 身体护理Body Care·····································46

05 化妆工具Mekeup Tools·······························51

06 实战脚本Practical Script······························56

Unit 2 服饰鞋包类Clothing, Shoes & Bags·················59

01 女装Women’s Clothing·······························59

02 男装Men’s Clothing···································65

03 女鞋Women’s Shoes···································71

04 男鞋Men’s Shoes·······································77

05 箱包Bags&Luggage····································83

06 实战脚本Practical Script······························88

Unit 3 珠宝饰品类Jewelry & Accessories···················91

01 珠宝Jewelry···············································91

02 手表Watches··············································97

03 饰品Accessories········································103

04 实战脚本Practical Script·····························108

Unit 4 家居产品Home Products·······························111

01 家电Home Appliances·······························111

02 家具Furniture···········································116

03 厨房卫浴Kitchen & Bath····························121

04 床上用品Bedding·······································126

05 家纺及家居软品Textile & Soft Home···········131

06 日用品Daily Use········································136

07 实战脚本Practical Script·····························141

Unit 5 电子数码类Electronics···································144

01 手机和配件Mobiles & Accessories··············144

02 电脑和配件Computers & Accessories··········149

03 影音Audio & Video··································154

04 摄影Camera & Photo·································159

05 办公设备Office Equipment·························164

06 实战脚本Practical Script·····························169

Unit 6 运动户外类Sports & Outdoors·······················172

01 运动服饰Sports Clothing····························172

02 运动装备Sports Equipment························177

03 户外活动Outdoors·····································182

04 运动电子产品和配件Sports Electronics & Gadgets

···································································187

05 实战脚本Practical Script·····························192

Unit 7 健康类Health················································195

01 保健品Health Care Products······················195

02保健用品与设备Health Care Supplies & Equipment

···································································200

03 实战脚本Practical Script·····························205

Unit 8 食品饮料类Food & Beverage························208

01 休闲食品Snacks·········································208

02 饮品Beverage············································213

03 烘焙产品Bakery Products···························218

04 方便食品Deli & Prepared Foods·················223

05 实战脚本Practical Script·····························228

Unit 9 母婴类Baby & Maternity·······························231

01 喂养Feeding·············································231

02 童装Baby Clothing····································236

03 童床童车Baby Cribs & Strollers·················241

04 婴儿护理Baby Care····································247

05 婴儿玩具Baby Toys···································252

06 孕妇产品Maternity Products·······················257

07 实战脚本Practical Script·····························262

Unit 10 宠物用品类Pet Supplies·······························265

01 宠物食品Pet Food···································265

02 宠物玩具Pet Toys····································270

03 宠物日用产品Products of Daily Use for Pets

·································································275

04 宠物服装Pet Clothing······························280

05 实战脚本Practical Script··························285

Unit 11 玩具爱好类Toys & Hobbies·························288

01 益智玩具Learning & Education Toys········288

02 电动玩具Electric Toys·····························293

03 户外运动Outdoor Activities·····················298

04 爱好收藏品Hobbies & Collectibles···········303

05 实战脚本Practical Script··························308

Chapter 3 跨境电商客服英语

Unit 1 售前Pre-sales···············································311

01 首次联系顾客Initial Customer Contact·········311

02 回复议价Response to Price Negotiation······313

03 缺货Out-of-stock Handling························315

04 实战会话Practical Conversation··················317

Unit 2 售中Sales Process·······································320

01 下单Order Placement·································320

02 付款Payment Processing····························322

03 发货Order Fulfillment·······························324

04 物流追踪Logistics Tracking·······················326

05 实战会话Practical Conversation··················328

Unit 3 售后After-sales·············································331

01 退换货Returns & Exchanges······················331

02 开票申请Invoice Request···························333

03 顾客评价Customer Reviews·······················335

04 实战会话Practical Conversation··················337